Creative Direction and Narrative
– To develop and monitor visual, tonal, and narrative concepts that express the
Kaluanã's institutional identity.
– To translate values, contexts, and key themes into visual, auditory, and sensory experiences.
– To advise other departments on the symbolic and creative alignment of their communications and
deliveries.

Visual and Sensory Expression
– To coordinate the creation of artifacts and environments that embody the language of Kaluanã.
(physical, digital or performative).
– To cultivate a vibrant and coherent visual imagination, based on multicultural references,
territorial and regenerative.
– To ensure the integration of content, form, and affect in institutional production.